The context is open to full-time or part-time students of tertiary education
Contestants may join the campaign individually or in groups not more than 4.
Contestants could submit one entry only.
“Interactive and Engagement”
Through creative and innovative ideas, MTR advertising could engage with MTR passengers and bring enjoyment.
You may use the theme of the contest as your headline or interpret it further and freely develop your own along the same concept.
To adopt the MTR advertising platform to conceive campaigns which are in line with sponsors' advertising objectives and interact with MTR passengers through special technology or executions.